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For men, problems in the bedroom are now part of an open conversation. Dozens of TV and radio channels offer advice on treating erectile dysfunction and talk about "erections lasting longer than four hours." But advertisers seem to have a double standard about airing ads related to an equivalent female sexual arousal product.

The market for erectile dysfunction drugs is estimated to rake in more than $3 billion a year in the United States. The makers of the "big three" -- Viagra, Cialis and Levitra -- spent over $300 million in advertising alone in 2008, according to Forbes.com. Levitra and Cialis have even scored Super Bowl ad space. Read Full Story

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